Matthew has authored several bestselling books, including The New Solution Selling, The Solution-Centric Organization, and most recently, The Collaborative Sale. John is a prolific speaker, and has motivated thousands of professionals across the globe to rethink their sales and marketing approach.
Marlaina Capes is an expert in buyer-aligned sales process development and value-based customer conversations. She has led client relationships and served as a lead consultant to numerous large global clients. She is a regularly invited guest speaker in business school programs and a coach for technology startups.
David is an expert in business-to-business buyer behavior, content and digital marketing transformation, go-to-market strategy, and executive-level demand generation. He is a passionate researcher, publisher, and speaker on these topics, and actively consults with clients that offer professional services and SaaS technology business solutions.
Lonnie is especially gifted working with clients in the early stages of a project to identify the root cause of their sales performance issues and crafting solutions that make sense in their unique situation. Tim is a sought-after speaker and author on advanced sales and marketing topics, and is co-author of The Solution Selling Fieldbook and The Collaborative Sale.
Edgars is a published author of distinguished thought leadership white papers, and articles in leading industry trade periodicals. Additionally, he teamed with Business Cardinal founder, Matthew Ogagavworia, in the co-authorship of The Solution-Centric Organization.