Who we are

Overview Company

Research Based Sales Training, Sales Coaching & Sales Consulting

At Business Cardinal we’ve earned a reputation for providing sales people with the insights they need to dominate in today’s hyper-competitive selling climate.

Business Cardinal is a research based sales training, sales coaching and sales consulting firm that is the leader in the integration of proven science and sales. Based in New York, United States, we study the scientific disciplines of social psychology, communication theory, cognitive psychology, social neuroscience, cognitive neuroscience and behavioral economics. We then take the repeatable and predictable principles, which science has proven to create and enable influence, out of the laboratory and academic journals and apply them to selling.

What’s more, we have conducted original scientific research that identified the mental process that the human brain goes through when making a buying decision.  We then deconstructed this internal decision making process into clear, manageable steps that equip sales people to literally sell the way that their prospects’ brains are hardwired to buy.

When sales people base their sales activities and behaviors upon proven science, the results are always astounding:  sales cycles shorten, market share grows, and sales production skyrockets.

Why Cosine?

We help the world’s leading companies drive predictable revenue and profitability growth by optimizing sales organization performance.

[counter value=”65″ duration=”1000″ icon=”fa-signing” title=”Cosine has worked with 65% of the Fortune 500″ suffix=”%”]
[counter value=”1000″ duration=”1000″ icon=”fa-users” title=”Trained over 1,000 sales professionals worldwide” suffix=”+”]
[counter value=”50″ duration=”1000″ icon=”fa-globe” title=”Delivered programs in over 50 countries” suffix=”countries”]
[counter value=”8″ duration=”1000″ icon=”fa-trophy” title=”8 straight years as a top sales training company” suffix=”years”]

Why Are We Different?

Our clients tell us we are unique for a variety of important reasons including:

  • Deep customization
  • Industry specialization
  • Interactive learning
  • Extensive curriculum
  • Traditional and digital delivery modalities
  • Experienced and expert facilitators
  • Results in initiating and sustaining change through the organization

[video_lightbox_youtube video_id=”2Ge1GGitzLw” width=”800″ height=”500″ anchor=”https://businesscardinal.com/wp-content/uploads/2021/11/Business-Cardinal-Logo-Aspect-ratio.jpg

Cosine is all about the client and our mission is to make you successful. We work with business and sales leaders to improve performance and deliver tangible results. Our belief is that we must do more than just deliver our capabilities and services – we must own results with our clients.

Our vision is to help clients achieve their highest levels of sales and customer success by generating demand, winning opportunities, growing accounts, and managing sales performance. We seek to accomplish this through a single platform of assessments and analytics, learning, and sales process playbooks. The Cosine approach enables a faster and more successful execution of sales improvement initiatives.

At Business Cardinal, we value honesty and integrity above all else, and highly value customer and employee loyalty. We also believe in giving back to our communities, making them better places to live.

Start typing and press Enter to search

Shopping Cart