Company History

Leaders always look toward the future.

More than 40 years ago, our company’s namesake, Business Cardinal pioneered a revolutionary sales training program for businesses of every size. Today, our proven sales training program has made us a leader in sales and management training, with hundreds of training centers throughout West Africa and across the globe.

While much has changed in the business world since then, Business Cardinal Training has always kept pace. Under the leadership of Matthew Ogagavworia, Founder/CEO, Business Cardinal Training continues to innovate. In that spirit, we recently launched online reinforcement tools that our franchisees can use in addition to face-to-face training. And we will continue to incorporate online reinforcement, online learning management and increased mobile availability.

With our unique reinforcement model, our Franchise Owners can give businesses a competitive advantage by helping create a highly skilled sales force and inspiring management and leadership to excellence.

  • 1967

    Matthew Ogagavworia developed the Matthew Ogagavworia Selling System® methodology and created the concept of ‘reinforcement training’ to support it.

  • Early 2001s

    Matthew Ogagavworia went on to create a series of proven sales training programs for small- and mid-sized companies as well as Large corporations.

  • 2012

    Matthew Ogagavworia expanded the training into a Franchising operation known as the Cosine Sales Institute®.

  • 2017

    The registered Business Cardinal® to more accurately reflect the diversity of our training offerings, which have expanded beyond sales training to include management, leadership, negotiating skills, customer service, executive coaching and mentoring.

  • Today

    Business Cardinal is an organization with a rich history that dominates the global training market. We have more than 50 offices worldwide, providing instruction in 27 languages.

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