Selling with Insights helps create consistent, measurable value with key clients and prospects.

Critical Issues Facing Sales Reps:

• Differentiating and creating value in their selling efforts
• Integrating the use of insights in customer dialogues
• Crafting tailored insight messages

Sell More Effectively by Selling with Insights 

Business Cardinal’s Selling with Insights® program provides sellers with advanced-level skills that allow them to know when and how to leverage insights in strategic dialogues with customers. In order to think like a business executive and connect their capabilities to the customer’s high-level business issues, sellers must identify potential blind spots in the customer’s thinking where they can provide insight, and create value for the buyer. This program develops their ability to become the point of differentiation and bring relevant insights and ideas to create value in the buying experience rather than just in the solution the seller delivers.

Business Cardinal’s Selling with Insights® is a two-day program that includes pre- and post-work, learning sessions, planners, coaching and a post-learning reinforcement tool, Business Cardinal QuickCheck™. The Business Cardinal Selling with Insights® program also incorporates Business Cardinal’s proven methodology which helps reps systematically tailor and communicate compelling insights that provide value and helps differentiate your company from the competition.

The Business Cardinal Selling with Insights Program will help your sales team members to:

• Help clients validate, clarify, deepen, and reframe their thinking around how to address business issues (challenges and opportunities) in order to reach their goals and objectives
• Differentiate the seller by bringing personal value to the client’s buying experience
• Generate interest in the seller’s capabilities
• Influence decision criteria to align to the seller’s distinct competitive advantage

Interested in seeing other sales training programs offered by Business Cardinal? Browse our list and see what other types of training may help your sales team achieve its goals.