Insights

The CEO Agenda 2026: Top Strategic Priorities for Nigerian Executives Introduction As Nigeria stands at a pivotal economic crossroads in 2026, CEOs and business executives face an unprecedented convergence of challenges and opportunities. With the International Monetary Fund projecting GDP growth of 4.2% for 2026, up from 3.9% in 2025, Nigeria’s economic trajectory is increasingly encouraging. However, this optimistic outlook…

Consumer Insights

The 2026–2030 Consumer Wallet Shift: What Nigerians Will Spend More (and Less) On

jobdeputyFebruary 13, 2026

The 2026–2030 Consumer Wallet Shift: What Nigerians Will Spend More (and Less) On Executive Summary As Nigeria navigates through significant economic transformations, consumer spending patterns are undergoing a dramatic shift. Between 2026 and 2030, Nigerian households will fundamentally reshape their wallets, driven by inflation pressures, currency volatility, digital transformation, and evolving priorities. This report examines where Nigerians will increase and…

Corporate Strategy

The Economics of Turnaround Management: Lessons from Failed Brands in Nigeria

jobdeputyFebruary 13, 2026

The Economics of Turnaround Management: Lessons from Failed Brands in Nigeria Introduction Nigeria’s business landscape has witnessed dramatic shifts over the past five years, with hundreds of companies shutting down while others have successfully navigated economic turbulence to return to profitability. As Africa’s largest economy continues to grapple with foreign exchange volatility, inflation exceeding 27%, and policy reforms, the science…