Nigeria Beyond Oil: Mapping the Next $100bn Non-Oil Growth Engines Oil is no longer the story. For decades, Nigeria’s economy rose and fell with crude prices. When oil boomed, the country celebrated. When oil crashed, everyone panicked. That era is ending. Non-oil sectors now account for over 96 percent of Nigeria’s GDP. The economy expanded by 3.9 percent in the…
Marketing to Nigeria’s Silent Majority: Insights from Non-Digital Consumers Every brand chases the same customer. Young. Urban. Smartphone in hand. Scrolling Instagram. Clicking ads. Buying online. But here is what most brands miss. That customer is not the majority. Not even close. Sixty to seventy percent of Nigerians live outside the digital economy. Over 80 million people in rural areas…
M&A Intelligence: What Drives Successful Acquisitions in Nigeria Nigeria’s mergers and acquisitions market is on fire. Transaction values exceeded $3.8 billion in 2024. Capital importation jumped 198 percent year-over-year in the first quarter alone. The country is now Africa’s second-largest M&A market. Banking recapitalization is driving deals. Indigenous companies are buying assets from international oil majors. Technology and fintech acquisitions…
